Privacy Policy

In this privacy policy AZO (the “Company” or “we”) informs you about the types of information we may collect from you or that you may provide when you visit the (this “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. We therefore ask that you read this Policy carefully. If you do not agree with our practices, please do not use this Website. We may amend this Privacy Policy from time to time (see Section 8, Changes to the Privacy Policy). Your continued use of this Website after we make a change is deemed to be acceptance of those changes. 

This Privacy Policy applies to information we collect on this website, chats, bots, paid ads, tracking pixels, email, text, and other electronic messages between you and this Company. 

This Privacy Policy does not apply to (1) information collected by us offline or through any other means unless so specified, including on any other website operated by the Company or any third party, affiliate, or subsidiary.

Personal data is any information that relates to an identified or identifiable natural person. This includes, for example, your name, your address and communication data or your e-mail address.

Processing means any process or series of operations performed with or without the aid of automated processes in connection with personal data such as collection, recording, organization, ordering, storage, adaptation or modification, reading, querying, use, disclosure by submission, dissemination or other form of provision, matching or linking, restriction, deletion or destruction.

User includes all categories of persons affected by data processing. They include our business partners and other visitors to our website.

The terms used, such as "users" are to be understood as gender-neutral.


1. Name and address of the responsible person

Charles H. Kerwin

4445 Malone Rd.

Memphis, TN 38118

Representative of the person responsible for processing personal data is Nuria Llobet.


2. Data protection officer

You can contact our data protection officer by e-mail or using our postal address and addressing it to Nuria Llobet.


3. Processing of personal data

3.1. Visit our website

3.1.1. Scope of data processing and enrichment

When you visit or navigate our Website, we may use automatic data collection technologies to collect certain information. Your browser may automatically transmit certain data to our web server for technical reasons. This includes the following data (so-called server log files):

  • IP address
  • Geolocation data
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the requirement (specific page)
  • Operating system and its access status / HTTP status code
  • Transmitted data volume
  • Website that receives the request ("Referrer URL")
  • Browser information, language and version of the browser software
  • Internet or other electronic network activity information
  • Other information collected through cookies (see Section 3.6. Cookies below)
  • Company name
  • Other information on occasion

The information we collect may include personal information or we may maintain it or associate it with personal information we collect in other ways. 

3.1.2. Purpose of data processing

The storage of this data in log files is necessary to provide a more personalized user experience and ensure the functionality of the website. They help us to:

  • Optimize our Website 
  • Help ensure the security of our information technology systems
  • Store information about your preferences
  • Recognize when you return to our Website
  • Provide a better, more informative, user experience

3.2. Contact form and e-mail contact

3.2.1. Scope of data processing

Our Website contains multiple forms, and chat bots, which you are welcome to use to contact us electronically. If you would like to use this option, first select the desired subsidiary and type of inquiry (e.g. General, After Sales, Personnel / Administration). This will ensure that our responsible in-house departments will receive your message.

The data entered in the form is transmitted to us and processed. These include the choice of subsidiary, type of request, title, name, e-mail address, company and the message text.

Alternatively, you can send us an e-mail to the e-mail address

You also have the option of contacting your contact person by e-mail. In this case, the personal data transmitted with your e-mail will be stored.

The data is used to process the conversation and the request. We may request additional information from you after you submit a contact form.

3.2.2. Purpose of data processing

The processing of the personal data from the forms and bots enables us to process the contact; provide you with information, products, or services that you request from us; or to fulfill any other purpose for which you provide the information. When making contact by e-mail, this also includes the required legitimate interest in processing the data. The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

3.3.2. Purpose of data processing

We process personal data in order to reach a decision on whether to establish a commercial relationship, in particular for the selection process for suitable customers and the administrative implementation of the sales process.

3.4. Appointment agreement

3.4.1. Scope of data processing

With many of the trade shows, conferences and events we attend, you have the possibility to make an appointment with one of our employees online beforehand. To do this, we process the following data: industry, first name, last name, company, street, zip code, city, e-mail address, telephone number, day of your visit.

3.4.2. Purpose of data processing

We process this data in order to coordinate and reach an agreement regarding an appointment at our booth.

3.5. Cookies

3.5.1. Scope of data processing

Our website uses cookies. Cookies are small text files that are saved to your computer when you visit our website. Cookies do not harm your computer and do not contain malicious software such as viruses. Cookies contain a characteristic string that allows the browser to be uniquely identified when the website is reopened. Some elements of our website require that the requesting browser can be identified even after a page change. This website uses transient and persistent cookies.

Transient cookies are automatically deleted when you close the browser. These include in particular so-called session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the shared session. When you return to our website, your computer can be recognized. The session cookies are deleted when you log out or close the browser.

3.5.2. Purpose of data processing

We use cookies to make our website attractive and user-friendly, to improve it and to speed up inquiries. Some elements of our website require that the requesting browser can be identified even after a page change. To do this, it is necessary that the browser is recognized even after a page change. These include, for example, our wish list functionality when downloading information brochures and automated emails that provide additional information that we believe will be helpful and relevant.

3.6. Google Analytics

3.6.1. Scope of data processing

We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").

Google, on our behalf, analyses your use of our website. We use cookies for this purpose. We have described above in the section "Cookies" what cookies are and how they can be deleted.

The information collected by Google about your use of this website (e.g. the pages of our site you visited) will be transmitted to a server at Google in the USA, stored there, analyzed and the result made available to us in anonymous form.

On our website we use the IP anonymization offered by Google. Your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

Google is certified in EU-US Privacy Shield to provide data privacy levels at Google in the US.

3.6.2. Purpose of data processing

Google uses this information on our behalf to evaluate the use of our website and to compile reports on the activities within our website. This allows us to enhance your online experience and increase the usability of our website.

3.6.5. Right of objection and removal

The IP address transmitted by your browser will not be merged with other data provided by Google. You can prevent the storage of cookies by a corresponding setting in your browser software, as described above in the section "Cookies". You may also prevent Google from collecting the data generated by the cookie and your use of our website as well as the processing of this data by Google by downloading and installing the available Google browser plug-in:

If you want to prevent the future collection of your data by Google Analytics when visiting our website on various devices (especially mobile devices such as smartphones and tablets), you must opt-out on all the systems you use.

Please note that this opt-out cookie only prevents web analysis provided you have not deleted it. Further information on Google Analytics can be found in Google Analytics Terms of Use, in Security and privacy policies of Google Analytics and in Google Privacy Policy.

3.7. Google AdWords

3.7.1. Scope of data processing

We use Google AdWords to advertise our offers on external websites with the help of advertising materials (so-called Google Adwords). These advertising materials are supplied by Google via so-called "ad servers". To do this, we use ad server cookies that measure certain performance metrics such as ads or user clicks. If you access our website through a Google ad, Google AdWords will store a cookie on your PC. We have described above what cookies are and how they can be deleted. These cookies allow Google to recognize your Internet browser. If a user visits certain pages of an AdWords customer's website and the cookie stored on their computer has not expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each AdWords customer is assigned a different cookie. Cookies cannot be tracked via the websites of AdWords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We receive only statistical evaluations from Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.

Based on the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the scope and the further use of the data, which is collected by the use of this tool by Google and therefore inform you according to our knowledge level: By incorporating AdWords Conversion, Google receives the information indicating that you have retrieved a particular part of our website or have clicked on an ad of ours. If you are registered with a service provided by Google, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

3.7.2. Purpose of data processing

We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We are interested in showing you ads that are interesting to you, in making our website more interesting to you and in achieving a fair calculation of advertising costs.

3.7.4. Period of data retention

These cookies usually lose their validity after 30 days and are not intended to identify you personally. This cookie will typically store the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant to post-view conversions), and opt-out information (mark that the user does not wish to be contacted) as analysis values.

3.7.5. Right of objection and removal

You can prevent participation in the tracking procedure in different ways: a) by making a corresponding setting in your browser software, in particular, by suppressing third-party cookies, so that you do not receive ads from third-party providers; b) through deactivation of cookies for conversion tracking by setting your browser so that cookies from the domain "" are blocked,, although this setting is deleted when you delete your cookies; c) through deactivation of interest-based ads of the provider that are a part of the self-regulating campaign "About Ads" via the link, although this setting is deleted when you delete your cookies; d) through permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome via the link .

For more information about privacy at Google, see: and Alternatively, you can visit the Network Advertising Initiative (NAI) website at Google has submitted to the EU-US Privacy Shield,

3.8.1. Scope of data processing

In addition to AdWords Conversion, we use the Google Remarketing ("Google Marketing Services") of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google").

This is a process we would like to use to contact you again. This application allows you to see our ads after visiting our website as you continue to use the Internet. This is done by means of cookies stored in your browser that Google uses to record and evaluate your usage behavior when visiting various websites. We have described above what cookies are and how they can be deleted. These cookies can be used to analyze user behavior when visiting our website and then use it for targeted product recommendations and interest-based advertising.

This is how Google determines your previous visit to our website. According to Google, the data collected during the remarketing is not combined with your personal data, which may be stored by Google. In particular, pseudonymization is used in remarketing according to Google.

For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed by Google, a code will be executed by Google and so-called (re)marketing tags (invisible graphics or code, also called "Web Beacons ") are incorporated into the website. With their help, an individual cookie is stored on the device that is a small file (instead of cookies, comparable technologies can also be used). This file notes which web pages the user visited, what content he is interested in and what offers he has clicked on, as well as technical information about the browser and operating system, referring web pages, visiting time and other information on the use of the online offer. The IP address of the users will not be merged with the data of the user from other offers from Google. The above-mentioned information may also be linked by Google with such information from other sources. If you visit a Google Network website after visiting our website, you may be presented with advertisements containing content from our website.

3.8.2. Purpose of data processing

On our behalf, Google uses this information to redirect former visitors of our site to our site and target them with interest-based advertising.

3.8.5. Right of objection and removal

If you generally do not wish to use cookies, you can set your browser so that storage of cookies will not be accepted. Please note that in this case you may only have limited use to our website or none at all. We have described how to deactivate cookies in your browser in the section Cookies.

For more information about Google's data usage for marketing purposes, see the overview page:, Google's Privacy Policy is available at

If you wish to opt-out of interest-based advertising from Google Marketing Services, you can take advantage of Google's recruitment and opt-out options:


4. Data security

We take technical, contractual and organizational measures to help secure the processing of data according to the commercially reasonable industry practices. In this way, we help ensure that the provisions of the relevant data protection laws are complied with and the data processed by us is protected against destruction, loss, alteration and unauthorized access. One of these security measures is the encrypted transfer of data between your browser and our servers. Please note that SSL encryption is only activated for transmissions made over the Internet if the key symbol appears in the lower menu bar of your browser window and the address begins with https://. Secure Socket Layer (SSL) protects data transmission against third-party data piracy using encryption technology. If this option is not available, you may choose not to send certain data over the Internet.

All information that you submit to us will be stored and processed on our servers in the United States.


5. Disclosure of data to third parties and third party providers

Data is only transferred to third parties within the scope of legal requirements. In the context of order processing according to Article 28 GDPR, We may employ subcontractors to provide our services, in particular, for the operation, maintenance and hosting of IT systems. We have taken appropriate legal precautions and appropriate technical and organizational measures to protect personal data in accordance with the applicable laws.


6. Social media plug-ins and external services

We include external services or content on our website.

We use the following social media plug-ins: Facebook, X (Twitter), Xing, LinkedIn, YouTube, and Instagram. We use the so-called two-click solution. In other words, when you visit our site, no personal data is initially passed on to the providers of the plug-ins. The provider of the plug-in can be identified by the marking on the box above its initial letter or logo.

We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and activate it, the plug-in provider receives the information that you have accessed the particular website of our online service.

When using such a service or the display of third party content, communication data such as date, time and IP address are exchanged between you and the respective provider for technical reasons. Specifically, this is your IP address which is required to display content in your browser.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, the retention periods. We also have no information on how to delete the data collected by the plug-in provider. Please refer to the third-parties’ privacy statements to understand how your personal information is used when shared with those third parties.  

The plug-in provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for displaying needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, however, you must contact the respective plug-in provider to exercise this right.

Since the plug-in provider carries out the data collection, in particular via cookies, we recommend that you delete all cookies before clicking on the greyed-out box using the security settings in your browser. We have described above how cookies can be deleted.

The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged into the plug-in provider, your data collected from us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and, for example, link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend logging out regularly after using a social network, but especially before activating the button, as this is how to prevent the plug-in provider from assigning data to your profile.


7. Changes to the privacy policy

We reserve the right to change the privacy policy in order to adapt it to changed legal situations, or to changes in the service and data processing. We may use your personal information to notify you about changes to this Policy. However, this only applies to declarations of data processing. If users' consent is required or elements of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.

Please update yourself regularly regarding the content of the privacy policy.